Georg Tanner

Come with a full head. Leave with a clear plan.

Who do you think with?

Private strategy work for founders and owner-operators who carry the business and the life in one head. We put all of it on a board, name what matters, and leave you with a roadmap for the next ninety days.

Tell me what's going on Swiss‑founded, working globally.
Paul Millerd

“The most valuable thing about the session was having Georg as an active thought partner helping me work through my current life priorities and work projects and helping me synthesize everything in real‑time.”

Paul Millerd, author of The Pathless Path · he wrote about the session in his newsletter
A client's session board: seven frames from intake through the wheel of life, clusters, priorities and the roadmap, content blurred
A look at the whole process: one client's board, content removed. Everything on it first, then the clusters, the priorities, the roadmap.
Who I work with

People who want all of life to work, and a next chapter worth building.

Founders and owner-operators who carry the business and the life in one head. Intelligent, used to figuring it out alone, with access to coaches, advisors, peers — but no one who holds the whole picture at once. Self‑aware, resourceful, and used to being right. That is exactly why blind spots survive.

The work is usually a next chapter that is already in motion but not clear yet:

  • the business works, and the life around it does not
  • something was sold, left, or finished, and what replaces it is not clear
  • five things are open, three need to stop, one needs more focus
  • circling a move or a decision for too long

Most people find me through referrals.

Sue Deagle

“I was in a time of transition, and Georg helped me get clear on making that transition with grace. … There is process but also magic in what Georg does.”

Sue Deagle, veteran C‑suite executive, creator of The Luminist
How we work

We usually start with the Clarity & Roadmap Session.

We meet online for three to four hours. Everything goes on a shared visual board as we talk: work, money, health, relationships, the next chapter. We organise what's on your mind, name the bottlenecks, find where the energy is, and turn it into a roadmap with clear actions for the next ninety days. Three weeks later we speak again to recalibrate.

$1,500.

What this looks like in practice
  1. Before: two questions, then a walk

    No intake questionnaire. Two questions to define what success looks like, and a walk. You've done the analysis for years; the session is where it turns into decisions.

  2. Hour one: everything on the board

    Work, money, health, relationships, the next chapter, the things you've been avoiding. I listen; the board fills up. Then we test what you believe against what you have actually done.

  3. The rest: what matters, in order

    The clusters, the bottleneck, the three to five priorities with dated first moves, and what you're putting down. The horizon is ninety days, not ten years.

  4. After: the summary, then the call

    Written summary within 48 hours. Three weeks later, a call to recalibrate.

“The forcing mechanism of completing the full process in one sitting. I'd have done it over two or three days… just the right amount of pressure to force me to commit.”

Founder who sold his company, at the close of his session
Mordechai Wiener

“Our call provided a ton of clarity! I had a bunch of things on my mind, and through the questions asked and just the way Georg was able to gather and organize everything in real time, it was super helpful. I would highly recommend working with Georg for anyone who wants to get clear on their goals and organize their thoughts or projects. I felt much clearer after seeing the visuals provided after the call.”

Mordechai Wiener

Book the Clarity & Roadmap Session

Most clients come back, for a quarterly session or when the time is right. Others want to go deeper, with a partner alongside for the months that follow.

Jesse Morris

“Working with Georg has been a refreshing addition to my life, he holds an accountable flashlight to all areas of self growth that I hesitate toward. I always leave our sessions clear, embodied and excited to implement what we discussed.”

Jesse Morris, Founder & GP, Difference Partners

It continues with The Next Chapter.

The Next Chapter does two things. We go deeper into what's underneath: the vision, the strategy, the mindset and beliefs, the routines that define your life. And it's a forcing function: you actually move. When a bottleneck shows up, we crush it. When something has to be built, we build it together. We meet regularly, about eight sessions across four to five months, with me on your side as your strategic thinking partner. Before you know it, the next chapter is fully under way.

Decided after the Clarity & Roadmap Session, if we both want to continue.

Jitesh

“Six weeks after my clarity session with Georg, I find I returned to my prioritised objectives as a way to ground myself during times of busyness and overwhelm.”

Jitesh, founder, Solas:Solas
Impact

How clients feel after the session

Clear. Seen. Relief. Organised. Light. Safe. Hope. Excited. Excavated. Tired.

What moved

  • A founder closed loops that had been open for weeks — in a 6.5‑hour sprint the next day.
  • A solo consultant let go of his biggest client, also the worst one, and replaced the revenue in three months.
  • An enterprise software founder saw that one hire would buy him his freedom.
  • An AI platform founder stopped treating the elephant in the room as unsolvable, and left with a date for the conversation.

Most of my work is private and stays that way. Clients named on this page are named with their permission.

Dan Guerra

“The amount of clarity generated was enough to u‑turn my life. I could never done this by myself. I wish I had clarity sessions like that one every month.”

Dan Guerra, founder, Apta Agency
Jay Mac
Jay Mac@jaymac

I had a clarity session with @georgtanner this week.

It's the best investment in my professional development I've made all year.

I have so many ideas and reflect deeply on all aspects of my life, but can get overwhelmed and unsure of where to direct my energies. Georg was able to help me become clear on what matters most and what specific actions to take to achieve my goals.

It's one thing having a discovery call with someone and them sending back a report a week later. Georg is coming up with crystal clear insights live on the call!

He highlights things I barely remembered I said. Those subtle comments and phrases that actually illuminate the true feelings.

Anyway if you're going in 2024 a little unsure of your direction and need a guiding support, Georg is your man!

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About

Eighteen years with people who carry a lot.

What clients come for, in private strategy work, is the combination: someone who holds the full picture without flinching, the business mechanics, the personal stakes, the things not yet said out loud, an opinion when you ask for one, and then stays in the work until the plan is real.

Thirteen years at Swiss Re, in Zürich, Amsterdam and Hong Kong: strategy with leadership teams, a global, company‑wide digital initiative built from scratch, and finally the digital innovation accelerator, running pilots from idea to proof. The part I cared about most was always the person carrying the decision. Since 2021, that's the whole job. Certified systemic coach (IOS); a master's in human movement science (ETH Zürich) long before any of it.

I have lived the questions many clients bring: moving across countries and continents (Switzerland, the US, Hong Kong, the Netherlands, South East Asia), leaving a corporate identity, building something of my own. I live between Asia and Switzerland with my wife and three children, and I run ultramarathons.

georg@georgtanner.com

Georg Tanner
Start here

Tell me what's going on.

A few lines is enough — the situation, and why now. I'll reply with how I'd start. If I'm not the right person, I'll tell you who is.

Or book the Clarity & Roadmap Session if you already know. Three to four hours. I'll send dates and the pre‑work within a day.

I've also run this for a fund's portfolio, for communities, and for partners deciding together. If you want it for your founders, your members, your team or your partner — write me via the form above, or directly at georg@georgtanner.com.